Meta (Facebook & Instagram) Integration
CRMxDream is a customer-relationship-management (CRM) platform operated by LEXSHMI DHURGE for advertisers and digital-marketing agencies that run lead-generation campaigns on Meta (Facebook & Instagram). This page describes exactly how our application uses the Meta APIs, which permissions it requests, and the strict limits we place on that access.
What CRMxDream does
Our customers run Lead Ad campaigns on Meta. CRMxDream captures every resulting lead, lets the customer's sales/telecalling team qualify each lead by sales-flow status, and sends those qualified-lead outcomes back to Meta so its delivery system optimizes toward people likely to convert. Each customer connects their own Meta Business account and Pages through Meta's OAuth (Facebook Login) flow, and may revoke that access at any time.
How we use the Meta APIs
- Lead Ads retrieval — using the
leads_retrievalpermission with the customer's authorized Pages, CRMxDream receives leads from the customer's Meta Lead Ad forms (in real time via webhook and on demand) into the CRM, with full campaign/ad-set/ad attribution. - Conversions API (server-side events) — when a captured lead is moved into a qualified status by the customer's team, CRMxDream sends a server-side conversion event to the Meta dataset the customer configured, so Meta can optimize for "conversion leads." Events are sent from our server (not a browser pixel) and deduplicated.
- Ad performance reporting — using
ads_readandbusiness_management, CRMxDream reads campaign/ad-set/ad spend and performance metrics to show cost-per-lead and ROI dashboards for the customer's own ad accounts.
Permissions we request and why
| Permission | Purpose |
|---|---|
leads_retrieval | Receive leads from the customer's own Meta Lead Ad forms into the CRM. |
pages_show_list | Let the customer pick which of their Pages to connect. |
pages_read_engagement | Read the connected Page's lead-form metadata to map fields correctly. |
pages_manage_ads | Associate the connected Page's Lead Ads with the CRM for lead access. |
ads_read | Read ad spend/performance for cost-per-lead reporting. |
business_management | Access the ad accounts and assets the customer has authorized. |
Scope of access — what we do and never do
| Operation | Used? |
|---|---|
| Retrieve leads from the customer's Lead Ad forms | Yes |
| Send server-side conversion events (Conversions API) | Yes |
| Read ad performance for reporting | Yes |
| Create, edit, pause, or delete campaigns, ad sets, or ads | Never |
| Change budgets, bids, or audiences | Never |
| Post or publish content to Pages | Never |
CRMxDream is strictly a lead-ingestion, measurement, and reporting integration. We never create, modify, pause, or delete campaigns, ad sets, ads, budgets, or audiences, and never publish content. We only receive the customer's own leads, send conversion events for qualified leads, and read reporting.
Who uses it
Our users are advertisers and marketing agencies managing their own — or their own clients' — Meta Business accounts. Access is always granted by the account owner via Meta's Facebook Login flow, scoped to the Pages and ad accounts they select, and revocable at any time from within CRMxDream or their Meta account settings.
Data handling & compliance
Data accessed through the Meta APIs (leads, Page/lead-form metadata, and ad performance) is used solely to provide the lead-management, conversion-measurement, and reporting features described above, is transmitted over encrypted connections, is stored securely at rest, and is handled in accordance with the Meta Platform Terms and Developer Policies, including data-use limitations. Access tokens are stored encrypted and never shared. Full details are in our Privacy Policy and Terms & Conditions. See also our Google Ads API Integration page.
Contact
Developer / compliance contact: admin@crmxdream.com
General: prakashravichandran@outlook.com · +91 89399 22662
LEXSHMI DHURGE · Plot No. 120, Kumaran Nagar, Sevvapet, Tamil Nadu 602025, India